Help around the Boardroom table
If you think that having someone around your boardroom table who will ask the questions that you haven’t thought of, see your business in a different light and help you to work out what to do next could be useful, then why not get in touch for a chat about a Non-Exec role. If you would prefer to just have a pair of ears and eyes to give you feedback and ideas from time to time, then let's talk about that too.
Help to understand what to do better
Not sure whether you could be doing things more effectively? A short audit of all your marketing and promotional activity will give you the answer and throw up ideas, opportunities and create an easy ‘To Do’ list of actions that will make a difference. A visit to your company, a chat with you and your team members and a good look at what you are doing right now will be enough to give you a non-nonsense, straight- talking report to get you thinking and acting.
Help to make an event go with a bang
Looking for something different to include in an event for your customers? How about an informative, entertaining and light-hearted presentation to break up the day? Content ranges from the history of advertising and PR, with tips on how to make promotions more effective, to specific sessions on marketing, PR or a whistle-stop audit to find out just how good a company’s marketing really is.
An ‘after dinner presentation’ based on over 35 years in the market is also available if you would like to round off an evening with something a little different.
Help to develop your team members
Everyone needs someone to talk to, to bounce ideas off and to point them in the right direction. If you have someone in your business who is just starting off on their marketing career and you would like them to have some ongoing guidance and advice, then why not get in touch to find out the levels of support that I can offer.
Help to strengthen what you have already
If you just need someone to take a quick look at an idea, a new promotion, a new concept, a press release or anything else that you are working on right now, then this service could be for you. The use of different words, phrases or images could make a really big difference to the effectiveness of what you are planning to do right now and so why not get in touch to find out more.
Help to organise your next big event
If you would like to produce an event for your team members or customers, but fancy some additional support or ideas about how to get the most from the day, then why not take advantage of the experience of producing, promoting and visiting hundreds of events over the past 30+ years.
A helping hand to make your own history
If you have an interesting story to tell about how your company started (and most people do), then producing a company history can give you the tools to generate a great deal of awareness and media coverage.
A good example of what can be achieved is the BHTA 100 year book, which I wrote and produced recently. The 128 page, 27,000 word publication tells the story of the Association right from day one and provides something that can be used for years to come to introduce the organisation to new potential members and to emphasise the successes achieved.
Ray Hodgkinson MBE, who was Director General of BHTA from 1999 until 2015 said: “The task of putting together any book is a challenge that should never be underestimated and when it was agreed that David would produce the BHTA history spanning some 100 years I knew it would be taken on with vigour, thoroughness, honesty and tenacity. The BHTA were duly rewarded accordingly and he has produced a meaningful and entertaining record of the progress of the Trade Association encompassing a wide range of industry activities and detailing the culture of a remarkable period in time for the much unsung sector. It was delightful to work with him and his journalistic skills and his knowledge of the industry has enabled him to produce a lasting record.”
If you have a history to be proud about, then get in touch to make the most of it.
You can read the BHTA book online
David N Russell
40 years of experience
when you need it